It is said that the business which invented “pay for performance” or “pay per click” as it’s now known, was Overture, subsequently taken over by Yahoo.  The company realised that shopping online was the future of the retail industry and that online advertising was going to increase exponentially. Competition on the internet is fierce and to profitably sell products a site needs consistently to attract more visitors than its rivals. To get the word out, advertising is needed to increase website visitors and consquently, sales.  But where does one place the advertising?  There are hundreds of directories online as well as ...